Griffin museum of science+Industry

TheGriffin Museum of Science+Industry's reimagined brand, embraces scientific exploration. The modernized logo captures the non-linear and fluid nature of learning, symbolizing the interconnected pathways of discovery, collaboration, and innovation. Departing from a rigid representation, the curved lines and graphics mirror the ever-evolving nature of discovery - reflecting a commitment to inspiring curiosity, fostering connections, and celebrating scientific progress.

relationship with his father. In doing so, Jake explains that being a good father starts with setting an example for how to live, and how to dress. By choosing a celebrity father with a young adult son, we were able to target Hugo Boss's two largest demographics.

GRIFFIN Museum of Science+Industry

TheGriffin Museum of Science+Industry's reimagined brand, embraces scientific exploration. The modernized logo captures the non-linear and fluid nature of learning, symbolizing the interconnected pathways of discovery, collaboration, and innovation. Departing from a rigid representation, the curved lines and graphics mirror the ever-evolving nature of discovery - reflecting a commitment to inspiring curiosity, fostering connections, and celebrating scientific progress.

ROLE

concept, design direction, design

CHannels

brand