With fast fashion fueling a growing climate crisis, and eBay already a go-to for vintage and pre-loved finds, we saw an opportunity to shift perception: secondhand isn’t second-best, it’s the future of fashion. The idea? Create the world’s first truly endless runway, where every look is pre-loved, shoppable in real time, and anything but fast. eBay Endless Runway launched with events in New York and London Fashion Week in partnership with the CFDA and BFC, solidifying eBay’s credibility as a fashion authority on two of the world’s biggest style stages. To spark cultural buzz and further campaign reach, we teamed up with social media fashion icons Wisdom Kaye and Leomie Anderson to curate head-turning collections and host the runway shows. The results? Over 4 billion impressions, an 11% YoY lift in eBay Fashion sales, and a bold new stake in the ground: sustainable style isn’t just in, with eBay it’s endless.
relationship with his father. In doing so, Jake explains that being a good father starts with setting an example for how to live, and how to dress. By choosing a celebrity father with a young adult son, we were able to target Hugo Boss's two largest demographics.
With fast fashion fueling a growing climate crisis, and eBay already a go-to for vintage and pre-loved finds, we saw an opportunity to shift perception: secondhand isn’t second-best, it’s the future of fashion. The idea? Create the world’s first truly endless runway, where every look is pre-loved, shoppable in real time, and anything but fast. eBay Endless Runway launched with events in New York and London Fashion Week in partnership with the CFDA and BFC, solidifying eBay’s credibility as a fashion authority on two of the world’s biggest style stages. To spark cultural buzz and further campaign reach, we teamed up with social media fashion icons Wisdom Kaye and Leomie Anderson to curate head-turning collections and host the runway shows. The results? Over 4 billion impressions, an 11% YoY lift in eBay Fashion sales, and a bold new stake in the ground: sustainable style isn’t just in, with eBay it’s endless.
design direction, art direction, experiential design
experiential, social, print, digital