Bernadette Peters returns to the spotlight in a delightfully cheeky twist on the beauty industry, reprising her role as a Breyers brand rep in the “Anti-Aging Cream” campaign. A satirical spin on traditional skincare ads, the campaign offered a light-hearted, playful take on aging, inviting audiences to swap serums for scoops. Strategically placed just off Broadway in the heart of Times Square—where Peters’ fanbase runs deep—the campaign made a big splash, generating 3.2 million social impressions. It exceeded all expectations: surpassing the client’s goal with a 25% increase in sales, an 18% lift in brand awareness and purchase intent, and earning Bronze recognition at the Shorty Awards and a Sabre Data innovation recognition.
relationship with his father. In doing so, Jake explains that being a good father starts with setting an example for how to live, and how to dress. By choosing a celebrity father with a young adult son, we were able to target Hugo Boss's two largest demographics.
Bernadette Peters returns to the spotlight in a delightfully cheeky twist on the beauty industry, reprising her role as a Breyers brand rep in the “Anti-Aging Cream” campaign. A satirical spin on traditional skincare ads, the campaign offered a light-hearted, playful take on aging, inviting audiences to swap serums for scoops. Strategically placed just off Broadway in the heart of Times Square—where Peters’ fanbase runs deep—the campaign made a big splash, generating 3.2 million social impressions. It exceeded all expectations: surpassing the client’s goal with a 25% increase in sales, an 18% lift in brand awareness and purchase intent, and earning Bronze recognition at the Shorty Awards and a Sabre Data innovation recognition.
design direction, art direction, packaging design
out of home, social