Rooted in the insight that over 56 million TikTok users agree concert-goers need to wear deodorant, Dove entered the live music scene to save the day. The idea: empower fans to sweat confidently by giving away free concert tickets to the hottest shows—all in the name of freshness.The campaign kicked off with an electrifying launch event in Bushwick, Brooklyn, featuring a Boiler Room set with Sofi Tukker. It continued with an interactive ticket scavenger hunt for Charli XCX concerts across Minneapolis, Austin, Chicago, and NYC, fueling excitement and fan engagement.The results? Dove gained over 3,000 new followers on Reddit, racked up more than 700K views—and even got a co-sign from Charli XCX herself, who reposted the campaign on her instagram featuring Dove’s Whole Body Deodorant. And this is just the beginning…
relationship with his father. In doing so, Jake explains that being a good father starts with setting an example for how to live, and how to dress. By choosing a celebrity father with a young adult son, we were able to target Hugo Boss's two largest demographics.
Rooted in the insight that over 56 million TikTok users agree concert-goers need to wear deodorant, Dove entered the live music scene to save the day. The idea: empower fans to sweat confidently by giving away free concert tickets to the hottest shows—all in the name of freshness.The campaign kicked off with an electrifying launch event in Bushwick, Brooklyn, featuring a Boiler Room set with Sofi Tukker. It continued with an interactive ticket scavenger hunt for Charli XCX concerts across Minneapolis, Austin, Chicago, and NYC, fueling excitement and fan engagement.The results? Dove gained over 3,000 new followers on Reddit, racked up more than 700K views—and even got a co-sign from Charli XCX herself, who reposted the campaign on her instagram featuring Dove’s Whole Body Deodorant. And this is just the beginning…
design direction, art direction, experiential design
experience, out of home, social, web