Home Grown is a strategic and visual approach developed for Sunkist Citrus to inspire trust in their consumers by transparently showing the brand's co-op origin and purpose. By embracing the ‘Home Grown’ visual system, Sunkist Citrus transformed its image from corporate to organic and heritage-oriented. The incorporation of organic design composition, textures, stickers, handwritten elements, and grower stories creates a sense of authenticity, successfully building a connection and trust with their audience - setting the brand apart in the market.
relationship with his father. In doing so, Jake explains that being a good father starts with setting an example for how to live, and how to dress. By choosing a celebrity father with a young adult son, we were able to target Hugo Boss's two largest demographics.
Home Grown is a strategic and visual approach developed for Sunkist Citrus to inspire trust in their consumers by transparently showing the brand's co-op origin and purpose. By embracing the ‘Home Grown’ visual system, Sunkist Citrus transformed its image from corporate to organic and heritage-oriented. The incorporation of organic design composition, textures, stickers, handwritten elements, and grower stories creates a sense of authenticity, successfully building a connection and trust with their audience - setting the brand apart in the market.
art direction, design, editing, hand-typography
social, youtube, web, brand