Holiday 2020 was unprecedented. Anheuser-Busch wanted to create a campaign that showed people how they could still have the feeling of home, despite covid hurdles. With that in mind, we created a campaign that positions Anheuser-Busch beer as the taste of the holiday season.
relationship with his father. In doing so, Jake explains that being a good father starts with setting an example for how to live, and how to dress. By choosing a celebrity father with a young adult son, we were able to target Hugo Boss's two largest demographics.
Holiday 2020 was unprecedented. Anheuser-Busch wanted to create a campaign that showed people how they could still have the feeling of home, despite covid hurdles. With that in mind, we created a campaign that positions Anheuser-Busch beer as the taste of the holiday season.
art direction, editing, sound design, coloring
CTV broadcast, social, youtube, web